You may use Facebook to stay in touch with your friends and family, but recruiters are beginning to use it to recruit for talent. Over 1.18 billion users log in to Facebook daily according to the site, far greater than the 12 percent of LinkedIn users (467 million total users) who sign in more than once per day as reported by Statista , a statistics company. More users logging in more frequently is exactly why recruiters are turning to Facebook to find candidates.

Last week, TechCrunch reported that Facebook will be testing job postings. These ads will appear as status updates on a company's Facebook page as well as in a separate jobs tab on the company page. Details like job title, salary or if the job is full time or part time can all be included in the job ad, which can also be promoted to target specific users by education, geography or other criteria allowable by Facebook's advertising settings.

[See: 10 Ways You're Inadvertently Broadcasting Your Job Search .]

Here's what recruiters have been doing on Facebook and what to look out for in the coming months.

Recruiters already use Facebook. While the news about Facebook experimenting with job posts is exciting, companies have already been using it to recruit. More socially savvy companies seized the opportunity to create company career pages on Facebook in order to build a place where they could answer questions, discuss the company culture and share opportunities. Recruiters have also discovered ways to search Facebook for candidates with hard-to-find skills and who may not be actively looking for jobs. Recruiters can search for profiles by education, geography, interests, even by past employer.

Companies are already posting paid ads. The same forward-thinking companies who created Facebook communities have also been using paid Facebook ads to promote posted job opportunities. Some recruiters even share job ads within groups to target a specific audience.

[See: 10 Ways Social Media Can Help You Land a Job .]

Watch for a jobs tab on company pages. Facebook wants to make it easier for companies that already have a Facebook page to announce job opportunities. A separate jobs tab may soon appear on company Facebook pages, which may make it less costly for smaller companies to compete for talent. According to Facebook, not only will the job ad appear on the company's timeline, it will also allow interested candidates to simply click on an "Apply Now" button that populates parts of the job application with the candidate's public profile information.

If you are interested in maximizing Facebook for your job search, find and like company or career pages on Facebook. But before doing so, it's crucial to understand what potential employers will see on your public Facebook profile to ensure a positive first impression.

Privacy settings 101. You don't need to set up a separate Facebook profile for your job search , in fact, it is against Facebook's terms of use to do so. Instead, learn how to adjust your settings and monitor your account more closely. Any status update you share and set as public will show up on your public profile as well as comments you post to Facebook pages and public groups. Other sections of your profile that are public include your profile picture, cover photo and schools and workplaces you've listed. To see what your public profile looks like when someone you don't know views it, go to your Facebook profile and look for the three dots near your cover photo and select the "View As" option under "Who can see my stuff?" Make sure you are on your desktop. This allows you to select "Public" view to see how your profile is viewed by someone you don't know. If you decide you do not want to share certain parts of your profile, go to the lock symbol at the top of your screen and select "Privacy Checkup" and Facebook will walk you through the various section settings.

[See: 10 Things Your Mom Didn't Teach You About Job Searching .]

Use Facebook friends lists when sharing. If you want to share certain posts with friends, and not publicly, you can use lists to determine who sees which posts you publish. When you add a status update, you can select who you want to see, or not see, your update. This is a bit like an email distribution list. You may set up a list for family and another for friends. Facebook sets up several lists for you already. "Close Friends" are friends you're more likely to share personal information with; "Acquaintances" are people you know less well and when you want to exclude certain people from seeing your more personal posts, you can choose "Friends except Acquaintances" in the audience selector; and for people whom you don't want to see your regular status updates, you can add them to the "Restricted" list so all they will see are your public posts.

Facebook is connecting us closer. Facebook users are more connected than ever before. According to Facebook's research, within the U.S., people are connected to each other by an average of 3.46 degrees, not six degrees of separation as previously believed. These closer ties provide all Facebook users with easier access to people who have the power and authority to extend job offers. Use it effectively.

15 Awesome Jobs That Pay More Than $90K

15 Awesome Jobs That Pay More Than $90K

Raymond Mitchell, Author

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